11th November 2010

MINI logo

So we just got appointed as the agency-of-record for MINI in 2011!!!

This was after a grueling 4-way pitch so CONGRATULATIONS to the pitch team and to everyone else who held the fort for 2 weeks while the pitch team worked their magic. :)

What’s special about this win is that firstly, it’s MINI – a brand we’re so passionate about and a coveted account for any agency. But perhaps more significantly, this is for the entire strategic and creative business! So it’s a special opportunity to be completely media-neutral in our solutions (digital, CRM, direct, ATL advertising, ambient, events and whatever else generates results). To win a big brand’s full gamut of marcomm duties is still very rare for a “digital” shop so Arachnerds, you really hit the ball out of the park for this one!

And the icing on the cake was that the client came over to our office and broke the news to us in the nicest possible way. Thanks Farid for your support and trust and we’re looking forward to working with you in exciting 2011! Woot woot!