4th July 2011

On the back of the AOTY 2011 wins, A+M also announced the inaugural winners of the MARKies awards. The MARKies, like the A+M AOTYs, are also judged entirely by clients, and are very much results-oriented.

“This isn’t another creative vanity-fest, which marketers consistently tell us are losing touch with the reality of marketing pressures, but a genuine attempt to offer insight into the sort of work marketers truly admire,” said Tony Kelly, editorial director for the Marketing Magazine Group.

Nice. That sounds like good reason to be really proud of the 3 wins we had:

  • Best Social Media Campaign – for the integrated, yet very digital and social teaser/launch of the MINI Countryman
  • Best Web Design – for the global online work on Clear Paris Institute
  • Best Print Campaign (Magazines) – for our series of print ads following the teaser/launch of the MINI Countryman (this one is especially interesting for us as an agency that’s best known for “digital” work)

A huge thank you to our MINI and Unilever clients for the opportunity as well as your trust and support for both defining the box and then setting us free to get outside of it for a better outcome. And to the teams who gave their all for the winning work, thanks for your astounding awesomeness!