4th July 2011

A+M AOTY Trophies

For three years, Advertising + Marketing magazine has been organising the Agency Of The Year Awards – the only awards show voted entirely by senior client marketers instead of agency folks. Clients are asked which marketing agencies they most want to work with or that they’ve had the best experience working with in an open text, unprompted survey and the results are tallied up to reveal the most top-of-mind and respected agencies across various marketing disciplines.

This 3rd year, they’ve upped the ante. Besides client votes, they’ve raised the rigour by introducing client judging ie. the top-voted finalists are required to submit comprehensive information detailing the agency’s health across various hard and soft markers – everything from client stability to new biz win ratios, company vision and strategy to achieve it, talent development and staff stability, revenue growth and awards won, etc. This then goes through a judging panel of senior client marketers to debate, investigate and eventually choose the top four agencies in each discipline – Gold, Silver and Bronze winners (which can be local or international shops) plus one “Local Hero” (the best local agency in that discipline).

We’re extremely thankful to the client voters/judges, our awesome clients, fantastic team and not forgetting A+M for what is perhaps our best of 3 straight years winning at the AOTY. Here’s how we did this year:

  • Silver Award for Digital Agency of the Year
  • Local Hero for Digital Agency of the Year
  • Silver Award for Direct Marketing Agency of the Year
  • Local Hero for Direct Marketing Agency of the Year
  • Bronze Award for Creative Agency of the Year
  • Local Hero for Creative Agency of the Year

What’s significant to us besides the number of wins is also the fact that the marketplace is finally recognising us for our media-neutral capabilities as evidenced by the categories. Hopefully we’ll be getting more and more assignments for marketing problems that require consumer interaction and involvement, whatever the medium.

With this 2011 tally, we’ve now won 10 A+M AOTY awards across 5 agency categories in just 3 years! Read about our performance so far at the AOTY Awards here.